Kayla's mobile advertising agency has won more awards than fit on her mantle, but she'll never brag about it. Instead, she'll share all their secrets. She's cool like that.
sunday, october 18
Do Well and Do Good
How do we find meaning in marketing? Is it possible to do more in this industry than help companies sell stuff? Sure is. Rachel Nevers of Fortunate Consulting will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.
"CRISPR-Cas9: a bacterial immune system repurposed as a transformative genome engineering technology"
Nissim Benvenisty (HUJI)
“Defining the human pluripotency essentialome by CRISPR screening”
Assaf Bester (Technion)
“Separate wheat from chaff: CRISPR approach to study the non-coding genome”
Sip, Snack and Chat
Avi Levy (WIS)
"Targeted recombination between homologous chromosomes”
Ayal Hendel (BIU)
“Chemically modified guide RNAs enhance CRISPR genome editing in human hematopoietic stem and progenitor cells”
David Burstein (TAU)
"Treasures in the wild: CRISPR-Cas systems from uncultivated microbes"
Adi Barzel (TAU)
"Engineering B cell as an evolving drug to fight HIV"
Ido Amit (WIS)
"The power of ONE: Immunology in the age of single cell genomics"
FENG ZHANG (MIT, BROAD)
KEYNOTE LECTURE: Development of CRISPR-Cas Systems for Genome Editing and Beyond
Our Keynote Speakers
Founder, Mobili-T Media
Kayla Witz founded Mobili-T Media in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.
Data Designer, Mobili-T Media
John Taff has studied the art of complex data design for more than a decade. Data Designer at Mobili-T Media, Saft works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.
CSO, Fortunate Consulting
Raquel Evers leads sustainability initiatives at Fortunate Consulting, an agency founded on helping companies make good money while doing good things. She primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.
You’ll also hear from:
Head of Content, Jackalope Communications
Creative Strategist, Concentrate
ECO, The NonProfit Collective
WEDNESDAY, APRIL 13
Mobile, Mobile, Mobile
Day 1 is about the word on every marketer’s mouth: Mobile. Why does it matter? And how do we get it right? Attend small group workshops about the future of mobile ads, mobile app development and trends in cross-screen targeting. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Kayla Witz, Founder of Mobili-T Media, about how to get caught up, and then get ahead.
THURSDAY, APRIL 14
Data Driven Marketing
We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work. One highlight of the day: Peer Exchange sessions, where you can learn about the interesting ways people are using data in the industry. And don’t miss John Taff's impressive presentation about a rare skill: data design.
FRIDAY, APRIL 15
Do Well and Do Good
How do we find meaning in marketing? Is it possible to do more in this industry than help companies sell stuff? Sure is. Raquel Evers of Fortunate Consulting will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.
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